Supermarket Trends

Consumers are increasingly seeking healthier snacking options. More and more supermarket customers are searching for noshing on simple nuts and dried fruit. Nut and dried fruit suppliers are reporting double-digit growth. Grocers are appealing to health-minded customers by expanding their offerings in the organic and natural categories. Aldi US revealed that the healthier food options are being moved closer to the check lanes at its nearly 1,500 locations. Amazon has just bought Whole Foods with the goal of making organic affordable.

Candy Moves Out While Organic Moves In

Single-serve nuts and trail mixes, as well as, dried fruits and granola bars, are replacing the candy and chocolates. Safeway introduced a self-serve, pay-by-the-pound section. This new section features a variety of nuts, dried fruit, and trail mixes under the Truly Good Foods brand. The sections offer clear nutritional and ingredient labels, as well as, instructions on how to shop for them, says Chad Hartman, Director Of Marketing for Tropical Foods, producer of the Truly Good Foods brand. “For us, the category (dried fruit and nuts) has grown double digits for as long as I remember,” notes Hartman. Tropical Foods is expanding with the ‘My Salad Bar’, a brand of salad toppings made with dried fruit and nuts. Hartman continues, “We are seeing some unique dried fruits hit the marketplace, such as kiwi, goji berries, and star fruit.”

Goji Berries Takes Center Stage In Supermarket Trends

Goji Berries The Leader In Supermarket Trends

A few years ago, goji berries were little known, they now make up 13 percent of the natural fruit category. Consumers now understand that berries are packed with fiber, iron, and antioxidants. One ounce of goji berries is equal to eight ounces of strawberries. One ounce versus one cup’s worth. Pacific Tropicals, which sell mango, pineapple, and coconut products has started selling prunes in individual packs of Sunsweet Individually Wrapped Prunes, a dried fruit in a new modern packaging.

On-The-Go Snacking

It is on-the-go snacking that is driving much of the demand for dried fruit in 2017. (Click for on-the-go wrap recipes)Correspondingly, consumers are also using it as an ingredient in everything from salads to baked goods to oatmeal. “Sales of dried fruit continue to grow, especially when merchandised near a complementary item,” affirms Joe Tamble, VP of Retail Sales Execution for Sun-Maid Growers of California. To capture these types of shoppers, the Kingsburg, California based Sun-Maid, offers point-of-purchase displays and works with retailers to cross-promote. They promote their dried fruit right alongside items like nuts, croutons, salads, and fresh vegetables.

Sun-Maid point-of-purchase, supermarket trends.

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