Meet Matthew Baron, founder of Wholesale Nuts And Dried Fruit, a company that’s revolutionizing how we buy healthy snacks online.
Founded in 2016 and based in Bluffdale, Utah, Wholesale Nuts And Dried Fruit has a unique business model. Unlike typical online retailers, Wholesale Nuts and Dried Fruit only deals in bulk quantities, from 10 to 10,000 pounds of nuts, dried fruit, and seeds. It’s an approach that reflects Baron’s philosophy of “thinking big,” a lesson he credits to his time working in the entertainment industry in Hollywood. Much of his early adult years were spent working on the production teams for renowned filmmakers Ridley and Tony Scott.
Before films, Matthew Baron worked on advertising and commercials in Philadelphia, Boston, and New York City. Baron’s transition from Hollywood to health food might seem unlikely, but it’s driven by a passion for promoting wellness. However, his journey hasn’t been without challenges: “The trend of ‘healthy’ is slow,” Baron notes, reflecting on America’s gradual shift towards better eating habits and the otherwise fast-paced nature of a career in film.
As a Series A startup, Wholesale Nuts And Dried Fruit is navigating the complexities of growth. One of Baron’s biggest challenges has been deciding on which products to offer, particularly when it comes to seeking raw options versus products with unhealthy chemicals. Highlighting this difficulty underscores the company’s commitment to providing fresh, quality products to its customers.
But Baron’s vision extends beyond business success. He’s has a deep commitment to giving back, seen in his efforts to supply 23 different charities with free donations of fresh food for their events. Moreover, he spends much of his energy acting as a liaison, connecting these organizations with farmers across America for charitable donations.
In an industry that is experiencing crowding, and more competitive each and every day, Baron recognizes the importance of visibility. He’s keen to collaborate with content creators and publishers to increase his online presence and demonstrate the quality of his products to a wider audience.
Of course, Baron’s life isn’t all about nuts and fruit. In a surprising twist, each year he hosts the afterparty for the Westminster Dog Show in Philadelphia: a testament to his diverse interests and connections.
As Wholesale Nuts And Dried Fruit continues to grow, Baron’s story serves as an inspiration to aspiring entrepreneurs. He provides us with a reminder that with a vision, a commitment to quality, and dedication to making a positive impact, you can carve out a unique niche.
Whether you’re a health-conscious consumer, a budding entrepreneur, or simply someone who appreciates a good success story, the Matthew Baron founder journey from Hollywood to the health food industry is one worth following. As America embrace healthier eating habits, Wholesale Nuts And Dried Fruit is in a position to play a crucial role in shaping our dietary future.
