Menu
Meet Matthew Baron founder of Wholesale Nuts And Dried Fruit, a company that’s revolutionizing how we buy healthy snacks online.
Founded in 2016 and based in Bluffdale, Utah, Wholesale Nuts And Dried Fruit has a unique business model. Unlike typical online retailers, only dealing in bulk quantities, from 10 to 10,000 pounds of nuts, dried fruit, and seeds. It’s an approach that reflects Baron’s philosophy of “thinking big,” a lesson he credits to his time working on movies. Working on the production teams for the renowned filmmakers Ridley and Tony Scott in the entertainment industry.
Before films, Matthew Baron worked on advertising and commercials in Philadelphia, Boston , and New York. Baron’s transition from Hollywood to health food might seem unexpected, but it’s driven by a passion for promoting wellness. However, he finds that the journey isn’t without its challenges. “The trend of ‘healthy’ is slow,” Baron notes, reflecting on America’s gradual shift towards better eating habits.
As a Series A startup, Wholesale Nuts And Dried Fruit is navigating the complexities of growth. One of Baron’s biggest challenges has been deciding which products to offer, particularly when it comes to chemicals versus raw options. This dilemma underscores the company’s commitment to providing fresh, quality products to its customers.
But Baron’s vision extends beyond business success. He’s has a deep commitment to giving back by supplying 23 charities with free donations of fresh food for their events. Moreover, he acts as a liaison, connecting these organizations with farmers across America for charitable donations.
In an industry that is experiencing crowding and more competitive, Baron recognizes the importance of visibility. He’s keen to collaborate with content creators and publishers to increase his online presence and demonstrate the quality of his products to a wider audience.
Interestingly, Baron’s life isn’t all about nuts and fruit. In a surprising twist, he hosts the afterparty for the Westminster Dog Show in Philadelphia each year – a testament to his diverse interests and connections.
As Wholesale Nuts And Dried Fruit continues to grow, Baron’s story serves as an inspiration to aspiring entrepreneurs. A reminder that with a vision, a commitment to quality, and committing to make a positive impact, you can carve out a unique niche.
Whether you’re a health-conscious consumer, a budding entrepreneur, or simply someone who appreciates a good success story. The Matthew Baron founder journey from Hollywood to the health food industry is one worth following. As America embrace healthier eating habits, Wholesale Nuts And Dried Fruit is in a position to play a crucial role. Shaping our dietary future.
