From Hollywood To Healthy Snacks: The Journey of Matthew Baron’s Wholesale Nuts And Dried Fruit
Meet Matthew Baron, founder of Wholesale Nuts And Dried Fruit, a company that’s revolutionizing how we buy healthy snacks online.
Lessons from Hollywood
Founded in 2016 and based in Bluffdale, Utah, Wholesale Nuts And Dried Fruit has a unique business model. Unlike typical online retailers, Wholesale Nuts and Dried Fruit only deals in bulk quantities, from 10 to 10,000 pounds of nuts, dried fruit, and seeds. It’s an approach that reflects Baron’s philosophy of “thinking big,” a lesson he credits to his time working in the entertainment industry in Hollywood. Much of his early adult years were spent working on the production teams for renowned filmmakers Ridley and Tony Scott.
Before films, Matthew Baron worked on advertising and commercials in Philadelphia, Boston, and New York City. Baron’s transition from Hollywood to health food might seem unlikely, but it’s driven by a passion for promoting wellness. However, his journey hasn’t been without challenges: “The trend of ‘healthy’ is slow,” Baron notes, reflecting on America’s gradual shift towards better eating habits and the otherwise fast-paced nature of a career in film.
As a Series A startup, Wholesale Nuts And Dried Fruit is navigating the complexities of growth. One of Baron’s biggest challenges has been deciding on which products to offer, particularly when it comes to seeking raw options versus products with unhealthy chemicals. Highlighting this difficulty underscores the company’s commitment to providing fresh, quality products to its customers.
A Visionary Entrepreneur
Baron’s vision extends beyond business success. He’s has a deep commitment to giving back, seen in his efforts to supply 23 different charities with free donations of fresh food for their events. Moreover, he spends much of his energy acting as a liaison, connecting these organizations with farmers across America for charitable donations.
Recently, Matthew Baron took part in an online interview about the food industry. He laid out his plans and opportunities in the coming year.
In such a crowded space, which is only getting more competitive as time passes, Baron knows that it is important to be seen. And he is eager to work with content creators and publishers to expand his online reach and show a greater audience that his products are a cut above.
Of course, nuts and fruit aren’t all there is to life for Baron. In a peculiar twist, he throws a party every year for the Westminster Dog Show after the event in Philadelphia: A true reflection of his range of interests and connections!
And discovery of his wholesale nuts and dried fruit business has continued to grow and progress, being an example for all aspiring business people. He serves as an example that with vision, a mission for quality, and the dedication to doing good, you can always find a niche, a place to make a difference.
If you’re a health-oriented consumer, aspiring startup maven or someone who just loves a good underdog success story, the Matthew Baron founder story of going from Hollywood to the health foods industry is one to watch for. The wholesale business of Nuts and Dried fruits as an introduction feature of healthy diet changes is popular in America, Wholesale Nuts And Dried Fruit is currently under the development phase!
