Nutella History | Where Hazelnut Spread Originated Into Big Business

Where Did Nutella Originate?

In the 1940’s the time, there was very little chocolate In Italy. Cocoa was in short supply due to World War II rationing. It was Pietro Ferrero that is credited with inventing a cream of hazelnuts and cocoa and called it “Giandujot” or “Pasta Gianduja”. Initially, the product was loaves of bread with the spread covering the inside. The wrapped in aluminium foil and sliced.

The Start Of Nutella History, Nutella History, Ferrero History

The spread became so popular that Pietro Ferrero started the Ferrero Spa Company and the brand, Ferrero Rocher. In 1951, the company started selling containers of the hazelnut spread. Sold under the name, Supercrema. In 1964, they launched Nutella as their brand of hazelnut spread. In 1965, they launched the iconic packaging that you still find in supermarkets today.

How Is Nutella Made Today?

If you are a fan of hazelnuts, they are plentiful in the Piedmont region of Italy where Nutella history originates. Today, Ferrero Rocher is the number one Importer and Processor of hazelnuts worldwide. The Ferrero Rocher company has sales revenue of more than $10 Billion in 2017.

For Nutella, the company buys only raw, shelled, whole hazelnuts from the last available harvest. Once in the factories, before the roasting process, they carry out their quality control process. They have  inspections when the nuts come into their factory and then after processing.

They have a very stringent standard for their hazelnuts. Every day, groups of internal panelists in the Ferrero Rocher  laboratories ensure that the taste, the aroma and the texture are optimal in each stage of the process. They are looking to guarantee excellent product quality for their consumers.

Most of what it used for Nutella comes from Turkey, the world ‘s biggest producer. Italy is second, but there is a great deal of variation in the quality and size of Italian hazelnuts. Italian nuts are too expensive to keep Nutella affordable. They have started to increase their use of hazelnuts in foreign countries including Georgia, Chile, South Africa and Australia,

A Nutella History In Hazelnuts

The Ferrero Farming Values Hazelnut Program

The Ferrero Farming Values Hazelnut (FFVH) is a program created in 2012 specifically for hazelnut sourcing. The program aims on one side to increase productivity and improve hazelnut quality. On the other side to ensure that the production and the harvest is performed in a responsible and respectful way.

Making Nutella History, Today

As of 2018, the program has focused exclusively on Turkey. The Ferrero Company is the leader in establishing the market price for bulk hazelnuts being used worldwide. Establishing over 100 model farms and orchards. Holding over 200 training sessions in 6 regions. To conclude, the program has reached over 17,000 farmers.